From Publishers Weekly From "Soccer Moms," the legendary swing voters of the mid-1990s, to "Late-Breaking Gays" such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. For instance, becaus...(展开全部)

'Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of Microtrends.' --This text refers to an out of print or unavailable edition of this title. 'Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way.' --Thi...(展开全部)

罗伯特·西奥迪尼、史蒂夫·马丁、诺瓦·戈尔茨坦是知名的说服力与影响力研究权威。在影响力和说服力领域，罗伯特·西奥迪尼的著作《影响力》已被翻译成26种语言，在全球售出了200万册，并被《财富》杂志评选的75本必读的最睿智的图书之一。他们共同写作畅销书籍曾获得英国皇家学会奖。

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now...(展开全部)

The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it....(展开全部)

辛西娅•斯托克斯•布朗（Cynthia Stokes Brown） 历史学家，国际大历史协会（IBHA）创会委员，公认的“讲述大历史的大师”。 早年在杜克大学获得历史学本科学位，在约翰•霍普金斯大学获得硕士和博士学位。著有《与过去联结》等多部历史作品，她的写作兼具文采与才气，曾三次荣获美国图书奖。 她长期致力于“大历史”的研究与普及工作，和国际大历史协会创会主席大卫•克里斯蒂安一起，历时近30年让大历史风靡全球。 在她的支持和鼓励下，多米尼加大学成为第一所将大历史课程作为大一新生必修课的大学。在总结20多年教学实践基础上，她和大卫•克里斯蒂安、克雷格•本杰明合著了大历史的第一本大学教材《大历史：从虚无到万物》，这本书已经成为近百所欧美大学指定教材。2012年比尔•盖茨斥资千万美元，在全球范围推广“大历史教学项目”（Big History Projec...(展开全部)

For over twenty years, psychologist Richard Wiseman has examined the quirky science of everyday life. In Quirkology, he navigates the oddities of human behavior, explaining the tell-tale signs that give away a liar, the secret science behind speed-dating and personal ads, and what a person’s sense of humor reveals about the innermost workings of his or her mind—all along paying...(展开全部)

At the heart of this book is a simple framework. The framework is built around seven core concepts. These core concepts and the rules underpinning them are all easy to understand and to apply, but the small details in how they are applied matter and, while a lot of it is ‘applied common sense’, they are often counterintuitive. For this reason we take time to explain the researc...(展开全部)

What is fueling rural America’s outrage toward the federal government? Why did rural Americans vote overwhelmingly for Donald Trump? And is there a more nuanced explanation for the growing rural-urban divide? Drawing on more than a decade of research and hundreds of interviews, Robert Wuthnow brings us into America’s small towns, farms, and rural communities to paint a rich por...(展开全部)

Twelve visions of the future―by turns hilarious, frightening, and relevant―from new and established voices in science fiction. In this book, new and established voices in science fiction come together to offer original stories of the future. Ken Liu writes about a virtual currency that hijacks our empathy; Elizabeth Bear shows us a smart home tricked into kidnapping its owner; ...(展开全部)